RODDY RICCH ATLANTIC RECORDS 2020

Atlantic Records asked me to work on the new identity and merch for Roddy Ricch and the anticipated release of F.T.S. 3. I wanted to create a new logo to center the identity around and landed on the RR oval logo to bring a clean modern look to Roddy’s identity. I rounded it out with some merch to bring together his whole look.  

IDENTITY / BRANDING / TYPOGRAPHY / PRODUCT / CREATIVE DIRECTION 
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